BetMGM — Direct response campaign featuring a new dynamic design system, motion toolkit, and CG assets; created with BUCK. Role: Design Director. Agency: 72andSunny.

Cumulus Coffee — Art direction for brand launch lifestyle photoshoot. Photographer: Collin Hughes. DP: Pete Pascucci. Prop stylist: Caylah Leas. Agency: RoAndCo.

Champion— The No Permission Collection, celebrating the brand’s influence on streetwear culture and culminating in an exhibition at the Brooklyn Museum. Role: Design Director. Agency: 72andSunny. Film director: Colin Read.

Dollar — Brand refresh inspired by life on the road, with all its twists, turns, and adventure. The new visual identity celebrates the feeling of the classic road trip with retro nods and directional elements. Role: Design Director. Agency: 72andSunny.

Stash — Design direction for 2022 brand campaign. Photographers: Richard Burbridge (lifestyle), Maxime Poiblanc (still-life).

Stash — Design direction for brand creative and design systems.

Target — Holiday 2022 campaign. Freelance Design Director. Agency: Mother NY.

Paramount+ — In the middle of the day, in the middle of the week, Nobody Watches the UEFA Champions League Like U.S. The film used the Champions League theme song to highlight the unique ways fans tune in to Paramount+, and aired during the Super Bowl to 123.7 million viewers. Role: Design Director. Agency: 72andSunny. Director: Tom Hooper.

Paramount+ — “Super GOAT,” a Super Bowl message directed towards one person. Role: Design Director. Agency: 72andSunny. Director: Max Weiland.

  • The One Show (Merit)

Anti-Choice Ads — Using the power of choice to make anti-choicers think twice about their views. We partnered with non-profits and women’s health brands to create ads that ran before anti-choice content, giving viewers a choice of their own: skip the ad and we’ll send an abortion pill for someone in need, or watch the full ad which breaks down the importance of choice in saving lives. Role: Design Director. Agency: 72andSunny.

Paperless Post — Creative direction for evolution of all brand creative, marketing, and product experience. Photographer: Cason Latimer. Prop stylist: Nicole Louie.

Summa — Brand identity, art direction, and collateral.

ClassPass — Art direction and design lead for brand refresh, including identity, photography, and marketing. Photographers: Atisha Paulson, Bekka Palmer.

Another Tomorrow — Art direction and editing for Summer 2020 campaign. Photographer: Su Müstecplioglu.

Quirky — Design lead for rebrand, including new identity, photographic art direction, and website experience.

Wink — Art direction and design for brand imagery, campaigns, and print material.

Quirky + GE — Design lead for packaging redesign and marketing material.

“Gucci: The Making Of” — A 384-page book showcasing 90 years of Gucci’s history, published in conjunction with the opening of the new Gucci Museo in Florence. Role: Design strategy, design, production. Agency: Arnell Group. Publisher: Rizzoli.

Gucci Museo — Opened in 2011 in Florence’s Piazza della Signoria on the 90th anniversary of the fashion house, the museum offers visitors an immersive experience into the world of Gucci. Role: Design strategy, design. Agency: Arnell Group. Architecture: Studio10.

Kelly Na is a New York City-based multidisciplinary designer and art director with over 14 years’ experience in branding and creative development. She has lead design teams both in-house and agency-side in crafting everything from brand identities to 360° campaigns, and believes the best work arises when merging intuition with inquisitiveness.

Outside of work, you can find her playing tennis, hosting dinner parties, semi-successfully making ceramics, (less successfully) learning film photography, and attending to the needs of her dog.

Select clients —
Another Tomorrow
bareMinerals
bebe
Belvedere Vodka
BetMGM
Bottega Veneta
BuzzFeed
CAMP
Champion
Comrad
DeLeón Tequila
Fontainebleau Miami
Google
GOOP
Gucci
NeueHouse
One Five Hospitality
Samsung
SiriusXM
Starbucks
Target
Tillamook
TikTok

Connect —
hi@kellyna.co
linkedin.com/in/kellyna

Currently —
Independent Design and
Creative Director

Previously —
72andSunny
Instrument
Mother
Stash
Paperless Post
ClassPass
Quirky
JWALK
Arnell Group
Laird + Partners

Capabilities —
Brand identity
Campaign identity
Campaign development
Brand/creative strategy
Creative direction
Art direction
Design systems
Digital and web design
Print design
Editorial design
Packaging design
Environmental design
Shoot production

© 2024 Kelly Na. Case studies and additional projects available upon request.