Stash — Design direction for 2022 brand campaign. Lifestyle photography by Richard Burbridge, still life photography by Maxime Poiblanc.
Stash — Design direction for brand creative and design systems.
Paperless Post — Creative direction for evolution of all brand creative and product experience. Photography by Cason Latimer.
Summa — Brand identity, art direction, and collateral.
ClassPass — Art direction and design lead for brand refresh, including identity, photography, and marketing. Photography by Atisha Paulson and Bekka Palmer.
Another Tomorrow — Art direction and editing for Summer 2020 campaign. Photography by Su Müstecplioglu.
Comrad — Naming, brand identity, and packaging design.
Sobel Skin — Brand identity, art direction, and website design.
Quirky — Design lead for rebrand, including new identity, photographic art direction, and website experience.
Wink — Art direction and design for brand imagery, campaigns, and print material.
Quirky + GE — Design lead for packaging redesign and marketing material.
“Gucci: The Making Of” — Design strategy, design, and production while at Arnell Group. In collaboration with Frida Giannini/the Gucci team and Rizzoli.
Gucci Museo — Design strategy, design, and production while at Arnell Group. In collaboration with Frida Giannini/the Gucci team and Studio10.
Kelly Na is a New York City-based multidisciplinary designer and art director with over 14 years’ experience in branding, creative development, and visual communication. She has lead design teams both in-house and agency-side in crafting everything from brand identities to 360° campaigns, and believes the best work arises when combining intuition with inquisitiveness.
Outside of work, you can find her playing tennis, 
hosting dinner parties, 
semi-successfully making ceramics, 
(less successfully) learning film photography, 
and attending to the needs of her dog. 
Select clients —
Another Tomorrow
bareMinerals
bebe
Belvedere Vodka
BetMGM
Bottega Veneta
BuzzFeed
CAMP
Comrad
DeLeón Tequila
Doris Dev
Fontainebleau Miami
Google
GOOP
Gucci
NeueHouse
One Five Hospitality
Samsung
Starbucks
Target
Tillamook
TikTok
Connect —
hi@kellyna.co
linkedin.com/in/kellyna
Currently —
Design Director at 72andSunny
Previously —
Instrument
Mother
Stash
Paperless Post
ClassPass
Quirky
JWALK
Arnell Group
Laird + Partners
Capabilities —
Branding and identity
Brand/creative strategy
Design systems
Concept development
Creative direction
Art direction
Shoot production
Editorial design
Print design
Packaging design
Digital and web design
Environmental design
Full case studies and additional projects available upon request.